How to Write a Blog Post That *Actually* Drives Traffic (the RIGHT traffic!)

Blogging isn’t dead. But boring blogs? RIP. And Blogs that are not optimised for SEO or GEO, well, what's the point? Blogs that are written for HUMANS (i.e. your ideal audience and future clients!), optimised for search in both Google and AI, AND are engaging to read, well, that's a blogging WIN ... so if your blog posts are bouncing readers faster than a dodgy pop-up, this one’s for you.

Here’s how to write blog content that’s not just pretty words, but strategic, searchable, and SO worth your time.

First up: Who are you writing for?

👀 Real talk — if you’re writing for *everyone*, you’re writing for *no one*.  
→ NLP tip: Use second-person language ("you") to create connection and make your reader feel seen.

Ask yourself:
- What questions is your ideal customer Googling?
- What keeps them stuck or frustrated?
- What are they secretly curious about but too shy to ask?

Now write DIRECTLY TO THEM. Like you would in a chat over a shared pot of tea. 

.Structure like a pro (even if you don’t feel like one yet)

Attention spans = 🪁 so your blog needs to be:

• • Skimmable
  • Visually inviting
  • Packed with value
  • Use White Space Effectively - Leave sufficient white space between paragraphs, headings, and sections to create a clean and uncluttered design.
  • Add Images and Graphics - Images, infographics, and charts help break up text and illustrate key points. Make sure you're optimising any image that you upload, by naming it appropriately with keywords for SEO, and reducing the file size (I use tiny png!)
  • Use *Active Voice, it makes your writing more engaging and easier to read.
    
    

Try this format:

1. Headline: Think benefit-driven, not boring.
2. Intro: Hook them fast — pose a question, spark curiosity, show empathy.
3. Subheadings: Break things up and guide the reader.
4. Bullet points: Gold for quick wins + scanning.
5. Conclusion: Summarise and guide them to the next step.
6. CTA: Tell ‘em what to do next. Book? Comment? Download?

SEO = Being Found Without Paying for Ads 💸

• Google loves blogs that are:
• Relevant (answering real questions)
• Easy to read (short paras, simple words)
• Keyword-smart (but not stuffed like a turkey)

✅ Use tools like AnswerThePublic (I'm a big fan!)) or even Google autocomplete to find out what people are searching  
✅ Drop in those phrases *naturally* — NLP loves flowy, conversational writing  
✅ Add internal links to keep people on your site longer (hello, SEO chocolate fudge brownie points)
Oh, and if you're struggling with the big ideas on WHAT to blog about, don't worry! Simply ask an AI assistant; my favourite is everything you find inside of MAGAI! I'm a huge fan!

Format your blog like your biz depends on it (because it kinda does, coz no-one reads blogs that are just paragraph after paragraph of text. See how I even put images into mine??!)

• Use heading tags (H1, H2, H3) properly for Google AND humans.
• Add alt text to your images (a win for accessibility and SEO).
• Check mobile view — over 60% of traffic is on mobile now, yep!

Make your CTA irresistible

Your call-to-action isn’t an afterthought. It’s the whole reason your blog exists.

🎯 Be clear: What’s the ONE action you want them to take?
🎯 Use action language: “Grab your free guide,” “Join us,” “Book your spot”
🎯 Tie it to their transformation — what’s in it for them?

Final Thoughts (aka the gentle push you needed)

Writing blogs that bring in THE RIGHT traffic *and* clients doesn’t have to be hard.  
It just needs a strategy, some smart formatting, and your fabulous, unique, authentic voice.

✨ Use NLP-style prompts  
✨ Solve real problems  
✨ Keep it human

And most importantly? Remember that every blog is a breadcrumb back to YOU — your offers, your brilliance, your brand.

If you want to take the guesswork out of your content?  
Join the Shine Online Hub so you can learn how your words can work *harder* for your business.

[👇 Click here to get started]