10 Essential Tips for Writing Blog Posts That Drive Traffic + A Great AI Prompt to Help Generate Blog Topic Ideas!

In today's digital landscape, small business owners face intense competition for customer attention. However, there's a powerful way to stand out from the crowd, build trust with your audience, and drive long-term growth: blogging. By sharing valuable insights, expertise, and stories, you can attract and retain a loyal customer base. But, if you're struggling to develop ideas, don't worry! Simply ask an AI assistant my favourite is everything you find inside of MAGAI! 

Your superpower: Blogging
AI BLOG PROMPT:

To generate a list of relevant and engaging blog topic ideas for my business, here's some information it'd be helpful for you to have, as well as my website [insert website URL here] so that you can learn my style, vibe, subject matter, ideal audience, and tone:
My business name is: [insert business name]
My industry/niche is: [insert industry/niche]
My target audience is: [insert target audience, e.g. age range, interests, pain points]
My unique selling proposition (USP) is: [insert USP]
I'd like to focus on the following themes/topics: [insert themes/topics, e.g. sustainability, innovation, customer success stories]
Using this information, please suggest 10 blog topic ideas that will resonate with my target audience and showcase my business's expertise and values.

OK, now that you've got some great blog topic ideas, it's time to structure your blog post!  Read on! 🔽🔽🔽

Boost Your Blog's Readability: 10 Essential Tips for Small Business Owners

As a small business owner, creating engaging content is crucial for attracting and retaining customers. However, with so much competition online, it's easy to get lost in the noise. One often overlooked aspect of content creation is readability so I'll share 10 essential tips to improve your blog's readability and drive more (ideal) traffic to your website.

Why Readability Matters

In today's digital age, attention spans are shorter than ever. If your content is difficult to read, you risk losing potential customers to competitors with more user-friendly websites.

By prioritising readability, you can:
  • Improve user experience
  • Increase engagement and conversions
  • Enhance your brand's credibility and authority

10 Essential Tips to Improve Your Blog's Readability

1. Break Up Long Paragraphs

Long blocks of text can be overwhelming. Break up paragraphs into 2-3 sentences each to create a more manageable reading experience.

2. Use Subheadings
Subheadings help readers understand the structure and flow of your content. Use H2, H3, and H4 headings to create a clear visual hierarchy.

3. Create a Visual Hierarchy
Use bold text for key points, italic text for emphasis, and headings to create a clear visual structure.

4. Use Lists and Bullet Points
Lists and bullet points make complex information easier to digest. Use numbered lists for step-by-step instructions and bullet points for lists of items.

5. Use White Space Effectively
Leave sufficient white space between paragraphs, headings, and sections to create a clean and uncluttered design.

Blog samples

6. Add Images and Graphics
Images, infographics, and charts help break up text and illustrate key points. Make sure you're optimising any image that you upload, by naming it appropriately with keywords for SEO, and reducing the file size (I use tiny png!) 

7. Use Clear and Concise Language
Avoid jargon and overly technical terms. Use simple, clear language that resonates with your target audience. No one likes to feel dumb or have to stop reading your blog post because they just don't get the tricky or overly fancy language! 

8. Optimise for Mobile
Ensure your website is mobile-friendly. Test your content on various devices to ensure it's easily readable.

9. Use Active Voice
Using *active voice makes your writing more engaging and easier to read.

10. Edit and Proofread
Finally, edit and proofread your content to ensure it's error-free and easy to understand.

Blog samples
You'll significantly improve your blog's readability and drive more traffic to your website when you use this as a checklist each time you sit down to write a blog! Remember, readability is key to creating engaging content that resonates with your target audience. By prioritising readability, you'll be well on your way to establishing your brand as a leader in your industry. Good luck! Happy blogging :) 



*Active voice sentences tend to be more direct and concise, while passive voice sentences can sound more formal or indirect.
Examples to illustrate the difference:
Active: "I'm writing a blog post." (The subject "I" performs the action "writing")
Passive: "A blog post is being written." (The subject "blog post" receives the action "is being written")
Active: "The company will launch a new product next quarter." (The subject "company" performs the action "will launch")
Passive: "A new product will be launched by the company next quarter." (The subject "new product" receives the action "will be launched")
Back to blog