Struggling to Get Clicks on your Social Posts? 100+ Call-to-Action Examples for Small Businesses

100+ Clever Calls-To-Action to Supercharge Your Small Business Marketing

Sheeesh, how awful is it, when you put all the time, love and effort into creating fabulous value-giving social media posts, only to have NO-ONE comment, share, like or give any kind of love to it!???!! Rotten. Our organic posts need REACH and VIEWS so the algorithm shows those posts to more people ... the algorithm needs to know our posts are "worthy" so we need to get strategic on our graphics, videos, carousels, and captions, to ensure we get better engagement! How can we do this? CTAs!!!! (Calls-To-Action)

As a small business owner, you know how important it is to drive traffic to your website. But getting your ideal client to actually click on your social content (or your email / newsletter content for that matter), can be a challenge. A strong CTA tells your audience exactly what you want them to do. Think of it as the friendly nudge that turns browsers into buyers. I've got you!!! I've compiled over 100 CTAs to inspire you and get those clicks, comments, shares, likes rolling in!

But first, a wee summary to help you understand the different types of CTAs:

Boosting Engagement:

If your goal is get get more comments and interaction on your posts, try this style:

"What's your biggest business challenge right now? Tell me in the comments!"
"Tag a fellow business owner who needs this tip!"
"Drop your favourite emoji in the comments if you agree!"
"Agree or not? Tell me in the comments – I'd love to hear from you."

Driving Sales:

If you want to convert followers into customers, you'll need to use CTAs that create a sense of urgency, excitement or FOMO:

"Today only ~ 20% off – show now!"
"Last ones left! Don't miss out."
"Click here if you know you need this in your life"
"DM/PM me for a special discount code."

Promoting Services:

If you're a service-based business, and you're focusing on showcasing value and building trust:

"Book a free strategy chat with me today and let's see make some great changes to your business."
"Download my free guide to {insert topic}."
"Sign up for my emails and get the best tips and resources, FREE!"
"Learn more about how I can help your business thrive."

Lead Magnet Magic:

If you have lead magnets like ebooks or webinars, use CTAs that highlight their awesomeness and benefits:

"Grab your free copy of my ebook and learn {benefit}."
"Sign up for my free webinar and discover {benefit}."
"Join my awesome Facebook community and get the latest information and social media updates."
"Get instant access to my free checklist and {benefit}."

Short & Sweet for your Facebook and Instagram Stories:

Keep your Story CTAs super concise and action-oriented:

"Swipe up for more!"
"Tap to shop."
"Visit the link in my bio."
"DM me for details."

Remember, these CTAs need to be tailored to your specific brand, niche and audience. Experiment with different wording and placement to find what works best for you. And most importantly, always provide real value to your followers!

Here are your 100 CTAs ... try a bunch and let me know what works for you!!!

Getting your audience to take action is crucial for any successful marketing strategy. Whether it's visiting your website, buying your stuff, or joining your community, this list of 100+ CTAs will empower you to create impactful messaging and boost your small business marketing efforts! ENJOY ☺️